Privacy Policy

This Privacy Policy ("Policy") issued by alading99 ("we", "us", "our", or the "Operator"), the entity responsible for operating the online gaming and sports betting platform accessible at https://alading99.cam (the "Platform"). This Policy applies to all visitors, registered users, and Account Holders ("you", "your", "User", or "Player") who interact with the Platform in any capacity.

We are committed to processing personal data responsibly, transparently, and in accordance with applicable data protection principles. This Policy describes the categories of personal information we collect, the purposes for which that information is used, the conditions under which it may be disclosed to third parties, and the rights available to you in relation to your personal data.

By accessing the Platform or registering an Account, you acknowledge that you have read and understood this Privacy Policy and consent to the collection and processing of your personal data as described herein. If you do not accept this Policy, you must not use the Platform.

For the purposes of this Privacy Policy, the following terms shall have the meanings ascribed below:

alading99 collects personal data from you in the following categories, depending on how you interact with the Platform:

3.1 Registration & Identity Data

When you register an Account, we collect the information required to create and verify your profile, including:

• Full legal name;
• Date of birth (for age verification — minimum age is 21);
• Residential address (including city, state, and postcode);
• Email address and mobile phone number;
• Username and password (stored in encrypted form);
• Government-issued identification documents submitted for KYC purposes (MyKad, passport, or equivalent).

3.2 Financial & Transaction Data

To facilitate deposits and withdrawals, we collect financial information, including:

• Payment method details (e-wallet identifiers, bank account numbers, or cryptocurrency wallet addresses) used for deposits and withdrawals;
• Transaction history — deposits, withdrawals, bonus credits, and wager records;
• Source of funds documentation provided during enhanced KYC review.

We support Malaysian payment methods including Touch'n Go eWallet, Boost, GrabPay, DuitNow, FPX, Maybank, CIMB, Public Bank, and Hong Leong online banking. The specific data collected varies by payment provider.

3.3 Technical & Usage Data

When you access the Platform, we automatically collect technical information, including:

• IP address and approximate geographic location;
• Device type, operating system, and browser version;
• Session duration, pages visited, and features used;
• Game activity logs and betting records.

3.4 Communications Data

When you contact our support team via live chat or email ([email protected]), we retain a record of those communications, including any personal data you provide within them, for quality assurance and dispute resolution purposes.

alading99 processes your personal data for the following specific and legitimate purposes:

alading99 processes your personal data on the following legal bases, depending on the specific purpose:

• Contractual Necessity: Processing is necessary for the performance of the contract between you and alading99 (i.e., the provision of gaming and betting services as governed by our Terms & Conditions). This basis applies to Account management, payment processing, and service delivery.
• Legal Obligation: Processing is required to comply with applicable legal and regulatory obligations, including AML regulations, age verification requirements, and responses to lawful authority requests.
• Legitimate Interests: Processing is necessary for alading99's legitimate business interests, including fraud prevention, platform security, responsible gambling monitoring, and service analytics — provided such interests are not overridden by your fundamental rights and freedoms.
• Consent: Where processing is not justified by the above bases — specifically, for marketing communications and non-essential cookies — we will rely on your explicit consent, which you may withdraw at any time without affecting prior lawful processing.

alading99 does not sell, rent, or commercially trade your personal data to third parties. We may, however, share your data with the following categories of recipients where necessary and lawful:

• Payment Service Providers: We share transaction data with payment processors and e-wallet operators (including those facilitating Touch 'n Go eWallet, DuitNow, FPX, and cryptocurrency transactions) solely to execute the financial transactions you initiate. These providers are bound by their own privacy policies and applicable financial regulations.
• Identity Verification Partners: KYC document data is processed by authorised identity verification service providers under strict data processing agreements. These partners may only use your data for the purpose of verifying your identity on behalf of alading99.
• Game Studio Providers: Anonymised or pseudonymised game activity data may be shared with third-party game studios to facilitate game functionality and audit RTP compliance. These providers do not receive full identity data.
• Regulatory & Law Enforcement Authorities: alading99 will disclose personal data to competent authorities where required by applicable law, court order, or regulatory directive. We will endeavour to notify you of such disclosures where legally permissible to do so.
• Business Transfers: In the event of a merger, acquisition, or sale of alading99's business or assets, your personal data may be transferred to the successor entity as part of that transaction, subject to equivalent data protection commitments.
• Professional Advisers: Legal, financial, and compliance advisers engaged by alading99 may access personal data on a strictly need-to-know basis for the purpose of providing professional services.

alading99 retains personal data for no longer than is necessary for the purposes for which it was collected, subject to the following retention periods:

• Account Data: Retained for the duration of your Account's active status, plus a period of up to 7 years following Account closure to satisfy regulatory and legal obligations (including AML record-keeping requirements).
• Financial Transaction Records: Retained for a minimum of 7 years from the date of each transaction in accordance with applicable financial regulations. This includes all deposit, withdrawal, and wagering records.
• KYC Documents: Identity documents submitted for verification are retained for the duration of your Account and for up to 7 years post-closure, as required by AML and KYC compliance obligations.
• Communications Records: Live chat transcripts and email correspondence are retained for up to 3 years from the date of communication for dispute resolution and quality assurance purposes.
• Self-Exclusion Records: Records of self-exclusion requests and responsible gambling tool activations are retained for the full duration of any exclusion period, plus a further 5 years, to prevent inadvertent re-registration during an active exclusion.
• Technical Logs: Server logs, IP address records, and session data are retained for up to 12 months for security and fraud prevention purposes.

Upon expiry of applicable retention periods, personal data is securely deleted or irreversibly anonymised in accordance with alading99's data disposal procedures.

The alading99 Platform uses cookies and similar tracking technologies to ensure proper functionality, improve user experience, and support our security and analytics operations. The following categories of cookies are used:

• Strictly Necessary Cookies: Essential for the Platform to function correctly. These include session authentication cookies, load-balancing cookies, and security tokens. These cookies cannot be disabled without impairing your ability to use the Platform.
• Functional Cookies: Store your preferences such as language settings, session duration preferences, and responsible gambling tool configurations. These improve your experience across visits.
• Analytics Cookies: Used to collect aggregated, anonymised data about how Users navigate and interact with the Platform. This data helps us identify areas for improvement and optimise page performance. We do not use this data to identify individual Users.
• Security Cookies: Used for fraud prevention, account protection, and detection of suspicious login activity. These operate silently in the background and do not collect personally identifiable browsing history.

You may manage cookie preferences through your browser settings. Disabling certain cookies may affect the functionality of the Platform. Strictly necessary cookies cannot be opted out of while using the Platform.

alading99 implements industry-standard technical and organisational security measures to protect your personal data against unauthorised access, disclosure, alteration, or destruction. Key security measures include:

• 256-bit SSL/TLS Encryption: All data transmitted between your device and the alading99 Platform is encrypted in transit using TLS protocol, ensuring that your personal and financial data cannot be intercepted by third parties.
• Password Hashing: Account passwords are stored using one-way cryptographic hashing. alading99 staff cannot read your password — only verify it against the stored hash during login.
• Access Controls: Access to personal data systems is restricted to authorised personnel on a strict need-to-know basis. All internal data access is logged and subject to periodic audit.
• Regular Security Assessments: Our Platform undergoes periodic vulnerability assessments and security reviews to identify and remediate potential weaknesses.
• Data Breach Response: In the event of a personal data breach that is likely to result in a high risk to your rights and freedoms, alading99 will notify affected Users without undue delay and take prompt remedial action.

While we apply robust security controls, no online platform can guarantee absolute security. You are responsible for maintaining the confidentiality of your Account credentials and for notifying us promptly if you suspect any unauthorised access to your Account.

As a User of the alading99 Platform, you hold the following rights in relation to your personal data. These rights may be exercised by contacting us at [email protected]:

We will respond to all data rights requests within 30 days of receipt. In complex cases, this period may be extended by a further 60 days with prior notification. We may request proof of identity before fulfilling any data rights request to protect against unauthorised disclosure.

The alading99 Platform is strictly intended for individuals aged21 years and above. We do not knowingly collect, store, or process personal data belonging to persons under the age of 21.

All Account registrations are subject to mandatory age verification. Where, upon KYC review, we determine or suspect that an Account has been registered by a person under the age of 21, that Account will be immediately suspended, all activity will be voided, and any personal data collected will be deleted as promptly as possible, subject to any legal obligation to retain evidence of the attempted underage registration.

If you become aware that a person under 21 has registered an Account on the alading99 Platform, please notify us immediately at [email protected] so that appropriate action can be taken without delay.

The alading99 Platform integrates with third-party services to deliver certain functionality, including payment processing, game content delivery, identity verification, and customer support tooling. Where these integrations involve the transfer of personal data to third-party processors, alading99 ensures that:

• Data is only transferred to processors who provide sufficient guarantees of appropriate technical and organisational security measures;
• All third-party processors are bound by written data processing agreements that restrict their use of personal data to the purposes specified by alading99;
• Third-party processors may not sub-process personal data without alading99's prior written consent.

This Policy does not cover the data practices of independent third parties whose services you access independently — for example, your bank's privacy practices when you use FPX or Maybank online banking to deposit funds. We encourage you to review the privacy policies of any third-party service providers you engage with.

Given the global nature of online gaming infrastructure, personal data collected by alading99 may be stored on or transferred to servers located outside of Malaysia. Where such transfers occur, alading99 ensures that appropriate safeguards are in place to maintain the protection of your personal data at a standard equivalent to that required within Malaysia.

Safeguards for international data transfers include the use of standard contractual clauses incorporated into data processing agreements with third-party processors, as well as reliance on the adequacy determinations of applicable data protection frameworks where available.

By using the alading99 Platform and accepting this Privacy Policy, you acknowledge that your personal data may be transferred, stored, and processed outside Malaysia as described in this section.

alading99 may update this Privacy Policy from time to time to reflect changes in our data processing practices, applicable law, or Platform functionality. The effective date at the top of this page will be updated whenever a material revision is made.

Where changes are material — meaning they significantly affect the way we collect, use, or share your personal data — we will endeavour to notify you via a notice on the Platform or by email to your registered address prior to the changes taking effect.

Your continued use of the Platform following the effective date of any revised Policy constitutes your acceptance of the updated terms. We recommend reviewing this page periodically. The current version is always available at https://alading99.cam/privacy-policy.

If you have any questions, concerns, or requests regarding this Privacy Policy or the processing of your personal data by alading99, please contact us through the following channels:

• Live Chat: Available24 hours a day, 7 days a week on the alading99 Platform. Live chat is the recommended channel for urgent account-related privacy queries.
• Email: [email protected] — please include "Privacy Request" or "Data Rights Request" in the subject line for efficient routing to our data team. Responses are typically provided within 30 minutes during standard business hours (MYT, UTC+8).

All formal data rights requests — including requests for access, rectification, erasure, restriction, portability, or objection — must be submitted in writing to [email protected]. We will acknowledge receipt within 5 business days and provide a substantive response within 30 days.